Japanese snack company Koikeya Co., Ltd. is on a mission to revolutionize the potato chip market. Their newest line of snack "Expochips Mango Curry," joins other outliers like Wasabi Seaweed, Banana and Peach — all of which make a bold statement as to the very nature of the potato chip itself. Is the potato chip a salty, savory snack? Is it a sweet, fruity snack? Could it be both!? With each new flavor, the lines are being blurred.
Exochips are on sale August 3rd throughout Japan.
Header image courtesy of Bonjin.jp