Asahi's Ippon Manzoku snack bars are fortified with fiber and 5 kinds of vitamins

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Living a busy lifestyle sometimes means that you don't have the time to sit down and eat a proper meal. But that doesn't mean you should suffer hunger pangs – especially not in Japan! Food company Asahi have released a range of snack bars that are designed to fully satisfy your hunger in a single bar. The Ippon Manzoku bars are so-called because "ippon" (one bar) is enough to "manzoku" (satisfy) your hunger!

The bars are full of fiber, which provides slow-release energy. They also include 5 kinds of vitamins – Vitamin E and a range of B vitamins. The bars come in two varieties, a "cereal" variety and a "tart" variety. The cereal range comprises Cereal White, Cereal Choco, a new flavor based on the popular sports drink Calpis, and Cereal Black, which has 80% less sugar compared to the other two. The tart range comprises Banana Tart, Chocolate Tart, and Cheese Tart flavors.

We tried out the Cereal White bar to see if it could really satisfy our hunger!


The bar is covered in a layer of buttery white chocolate, and the inside is packed with crunchy cornflakes, raisins, dried cranberries and cassis berries. The texture of the bar is pleasantly crispy and crunchy with a hint of chewiness. It's downright delicious!

As advertised, the bar is also very filling and definitely satisfies our between-meal hunger. It will probably make an ideal snack for busy office workers doing zangyou (overtime) in the evening. In fact, the snack's tagline is "for those working hard in the evening," so it looks like that's the target demographic.

Still, the bar is yummy enough to be enjoyed as a regular snack or treat instead of just being something used to fight hunger. We're surprised by how moreish and delicious the bar really is! It contains 197 calories per bar, with 2.4 grams of protein, 11 grams of sugar, and 2.0 grams of fiber.

You can find the bars at convenience stores and drugstores across Japan.